I’ve wrestled with the whole “how do I most efficiently get posts to all of my blogs and social feeds thing?” So I’ve been playing around with IFTTT for a few weeks now; and I gotta tell you; this is one of the top 5 web services that I would pay real money for to use on a subscription basis.
Basically IFTTT acts as a event triggered engine that monitors the happenings in your web 2.0 world (say twitter, Facebook, LinkedIn posts, or updates to email, Google docs, or Dropbox files) and will perform an action.
Your source and destination web applications, e.g. Facebook are called ‘channels’ and putting an activity together with your channels is called a ‘recipe.’ So for example, one of my recipes activates when I create a Twitter post; IFTTT takes my Twitter post, and adds it to an excel worksheet in my Google docs, boom, I now have a log of all of my twitter posts with time and date stamps.
Another recipe takes my blog posts from blog.ross-sivertsen.com creates a link and posts a message on my Facebook timeline.
The service is still in beta, so I’m sure somewhere along the way they’re going to monetize it, and I’d actually pay for this service. This has the chance of automating so much of my activities. And will simplify web use for a lot of people in NPOs who don’t have the technical staff to facilitate or have the bandwidth for upkeep of their social media campaigns.
Take a look, and I’d be interested in your comments: